US Insights

Politics

Fake news attacks are failing

Print and broadcast media have held up to attacks from politicians.

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Midterm Elections to Bring in Billions in TV Advertising

Governors' races in 17 states will buoy spending in 2018

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Here's Why Trump's Tax Plan Will Be a Tough Sell

Americans agree taxes are too high but don't see taxes as a serious issue for the country.

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Americans Lose Faith as Health Care Battle Heats Up

Money is starting to pour into health care ads.

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Trumping TV advertising

Flowing ad revenue aside, the 2016 presidential race hasn't been kind to television

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To the righteous goes the presidency

Trump, Clinton, and Americans' uniquely strong belief that politicians must have a moral grounding

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From The Archive

Local TV stations were big winners in the special election
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An increasingly fragmented society means getting comfortable with uncertainty.
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Kantar Futures data show Americans were receptive to Trump's message.
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Kantar looks at whether young people will stand up and be counted on 8th November
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