US Insights

TV

More breaks costing NBC points with viewers?

More frequent primetime breaks for Olympics may be stoking complaints about advertising overload

Rio 2016 another golden Games for advertisers?

Will NBCU’s promised “most live Olympics ever” send ad revenue above or below 2012’s record $1.33 billion?

The endorsement Olympics

Rule change gives advertisers more chances to tie into athletes’ success

stadium lights
The side effects of drug ads

As ad spending by drug-makers climbs, surveys show physician and patient alignment on impact

colorful pills and money
From The Archive

2016 NBA playoffs yield $570 million in ad spending through May, 16% more than in 2015
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The Kentucky Derby has shown impressive sponsor growth
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Local law firms increasingly go negative against national firms in TV ads
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NCAA’s March Madness second only to NFL playoffs as most lucrative post-season playoff franchise
View more

Latest Stories

Higher income shoppers plan to spend more.

Consumers prefer a stable rate when it comes to rewards.

The retailer is counting on traditional media for its biggest sales day

Amazon is looking to top last year's success and lock in loyalty.

Using a phone while driving is only viewed as moderately dangerous to many

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