US Insights

Social

Facebook, LinkedIn Top List of Social Media Advertisers

Facebook and LinkedIn dramatically increased spending on advertising in 2016

SocialMediaImageSmall
Comparing the social superpowers

Kantar debuts annual comparison of US-China social media usage

Kantar China Social Media Impact Report English infographic
Snapchat and Instagram usage soar

But four in ten American users admit to actively ignoring brands

snapchat logo
Facebook’s Messenger bot army on the march

Reaction to news that Facebook Messenger now accepts payments

Mark Zuckerberg onstage at F8 2016
Colgate winning the early social Super Bowl

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

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From The Archive

Kantar observations on Facebook8 and the bot-shop arms race
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Concerns over time spent and quality of content cause lower satisfaction
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Katy Perry fans willing to put up with a little football
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Victoria's Secret, T-Mobile, Skittles seeing most positive reax; GoDaddy catching heat
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Latest Stories

Higher income shoppers plan to spend more.

Consumers prefer a stable rate when it comes to rewards.

The retailer is counting on traditional media for its biggest sales day

Amazon is looking to top last year's success and lock in loyalty.

Using a phone while driving is only viewed as moderately dangerous to many

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