US Insights

Social

Facebook, LinkedIn Top List of Social Media Advertisers

Facebook and LinkedIn dramatically increased spending on advertising in 2016

SocialMediaImageSmall
Comparing the social superpowers

Kantar debuts annual comparison of US-China social media usage

Kantar China Social Media Impact Report English infographic
Snapchat and Instagram usage soar

But four in ten American users admit to actively ignoring brands

snapchat logo
Facebook’s Messenger bot army on the march

Reaction to news that Facebook Messenger now accepts payments

Mark Zuckerberg onstage at F8 2016
Colgate winning the early social Super Bowl

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

stadium lights
From The Archive

Kantar observations on Facebook8 and the bot-shop arms race
View more

Concerns over time spent and quality of content cause lower satisfaction
View more

Katy Perry fans willing to put up with a little football
View more

Victoria's Secret, T-Mobile, Skittles seeing most positive reax; GoDaddy catching heat
View more

Latest Stories

The divide between 'have' and 'have not' shoppers will define the season.

Smartphone sales data from Kantar Worldpanel ComTech

Fitbit dominates, but momentum belongs to the smartwatches.

Shoppers wonder what will be left of Whole Foods under Amazon.

Getting a new card doesn't always mean closing an existing one.

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences