US Insights

IOS <hearts> the US

Tech // Mobile 01.27.2014

Dominic Sunnebo

Global Consumer Insight Director, Kantar Worl…

  • Contact Us


    Contact Us


    From *

    Message *

  • Download chart
  • Close


    To *

    From *

    Message *

Trailing globally, iOS sees its best showing against Android at home

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three-month period ending December 2013, shows that Android closed out the year strongly across 12 global markets including the United States.  The operating system ended 2013 with a sales share of 50.6%, a gain of 4.4 percentage points from the final three months of 2012.

Apple, meanwhile, has lost share in most of the dozen countries surveyed compared to the same period in 2012. In the US, its year-over-year sales share dropped from 49.7% in late 2012 to 43.9% in late 2013. Still, the US remains iOS's strongest market of the 12, with Australia being its second best market.

Source: Kantar Worldpanel

Editor's Notes

Journalists, download the full press release, including smartphone share data for the US, Great Britain, Germany, China, France, Australia, Italy, LatAm and Spain above. Or for more information, please contact us.

Latest Stories

New Galaxy S6 third best-selling smartphone in the three months ending May 2015

Ahold USA + Delhaize US = one of the largest grocery businesses behind industry leaders like Kroger

The case for eliminating robocalls on mobile phones even for use in market research

Kantar Worldpanel data documents dairy’s decline and the rising tide of, well, water

Top 50 Global Retailers 2015 shows leading US-based retailers highly dependent on sales at home

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences


Related Content

New Galaxy S6 third best-selling smartphone in the three months ending May 2015
View more

New ComTech data: lack of trust, knowledge no barriers for adoption, but 76% of possible users have yet to try it
View more

Kantar Worldpanel ComTech data-driven perspective on upcoming announcements
View more

In OS market, Android holds lead while Windows remains stalled
View more