US Insights

IOS <hearts> the US

Tech // Mobile 01.27.2014

Dominic Sunnebo

Global Consumer Insight Director, Kantar Worl…

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Trailing globally, iOS sees its best showing against Android at home

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three-month period ending December 2013, shows that Android closed out the year strongly across 12 global markets including the United States.  The operating system ended 2013 with a sales share of 50.6%, a gain of 4.4 percentage points from the final three months of 2012.

Apple, meanwhile, has lost share in most of the dozen countries surveyed compared to the same period in 2012. In the US, its year-over-year sales share dropped from 49.7% in late 2012 to 43.9% in late 2013. Still, the US remains iOS's strongest market of the 12, with Australia being its second best market.

Source: Kantar Worldpanel


Editor's Notes

Journalists, download the full press release, including smartphone share data for the US, Great Britain, Germany, China, France, Australia, Italy, LatAm and Spain above. Or for more information, please contact us.

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