IOS <hearts> the US

Tech // Mobile 01.27.2014

Dominic Sunnebo

Global Consumer Insight Director, Kantar Worl…

  • Contact Us

    Close

    Contact Us


    To

    USeditor@kantar.com

    From *

    Message *

  • Download chart
  • Close

    EMAIL TO A FRIEND


    To *

    From *

    Message *

Trailing globally, iOS sees its best showing against Android at home

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three-month period ending December 2013, shows that Android closed out the year strongly across 12 global markets including the United States.  The operating system ended 2013 with a sales share of 50.6%, a gain of 4.4 percentage points from the final three months of 2012.

Apple, meanwhile, has lost share in most of the dozen countries surveyed compared to the same period in 2012. In the US, its year-over-year sales share dropped from 49.7% in late 2012 to 43.9% in late 2013. Still, the US remains iOS's strongest market of the 12, with Australia being its second best market.

Source: Kantar Worldpanel


Editor's Notes

Journalists, download the full press release, including smartphone share data for the US, Great Britain, Germany, China, France, Australia, Italy, LatAm and Spain above. Or for more information, please contact us.

Latest Stories

TNS data on the brand payoff for financial services companies

Looking at the US tablet market ahead of Apple’s announcement

Just when you thought you had Millennials figured out

The fast-paced world of Big Data may not need independent market research

2 classic brands hope Kate Upton, Kerry Washington will boost business

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Related Content

Apple's market share hardly changed in 3 months before iPhone 6 rollout
View more

US leads multi-nation survey in smartphone and tablet ownership
View more

Phablets already 23% of all smartphones owned in the US, driven by online video watching
View more

Apple eyes strong upgrade sales with iPhone 6: 48% of users plan to upgrade within 12 months
View more