If you are between the ages of 17 and 25 and you own an iPhone,
the only physical actions you might take more often each day than
checking that phone are breathing, swallowing and blinking. None of
which are voluntary - which is to say that young-adult iPhone users
probably choose to use their phones more often than they choose to
do just about anything else.
According to Kantar's US mobile behavioral panel of more than
4,000 iPhone participants, users aged 17-25 accessed their
lock-screens to check their phones an average of 123 times per day
between June 1 and September 21, 2015. That's twice as often as
iPhone users aged 46 or older, if not more so. Users aged 46-55
checked their phones 63 times per day, on average, while users aged
56 and older checked their phones an average of 46 times per day.
The overall average across all ages from 17 on up is 83 times per
The drop-off in average occasions of phone-checking is also
greatest between the 17-to-25 age group and the next oldest group,
age 26 to 35: 123 times daily compared to 91 times daily. "The two
extremes of the two groups, age 17 and age 35, are quite different
in terms of lifestage," notes Kantar's Sean Swalwell. "The numbers
drop off quite quickly once users hit their 20s." The biggest
impediment to checking your iPhone, it seems, is work.
The data also suggest that gender has no bearing on how often
users check their phones, with only small differences existing
between the average number of times men and women within each age
grouping checked theirs.