US Insights

Digital

China ad spending growth rebounds in first half

Growth of ad spending in China shows a slight rebound in the first half of this year as the decline of traditional media advertising revenue stabilises.

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Traditional media holds its place in a digital world

For a medium pronounced dead so many times, TV is very much alive and kicking.

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Digital advertising growth at risk without comparable global measurement standards

A new international study shows mounting risk to advertisers.

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Brands Can Weather Extreme Content Storm Without Heading for the Exits

Consumer are largely forgiving when brands advertise around sensitive content

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Programmatic users behaving badly

Insights from TNS, Xaxis and Kantar Media on what marketers still have to learn about the hottest tool in digital advertising

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From The Archive

1,741 advertisers spent $4.5 million sponsoring the non-branded grocery keyword group—a 245% increase.
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The same techniques that nonprobability samples use to weight and model data often need to be used on probability samples to account for nonresponse bias
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Credit card behemoth leads the pack in paid search; advertisers stalk searchers for “bad credit”
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Millward Brown sees new approaches to mobile and online video but not much reason for linear TV to fear Connected TV
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Latest Stories

The divide between 'have' and 'have not' shoppers will define the season.

Smartphone sales data from Kantar Worldpanel ComTech

Fitbit dominates, but momentum belongs to the smartwatches.

Shoppers wonder what will be left of Whole Foods under Amazon.

Getting a new card doesn't always mean closing an existing one.

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