US Insights

Brands

Coca-Cola, Dove, Pepsi Top Global Brand Ranking

Global brands are in a race to claim new customers

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Meet the rising Chinese auto brands

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.

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Tencent and Tesla: Get ready for innovation and quality from China

Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.

Tesla
Which Chinese brands are winning among young consumers?

10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.

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The Top 100 Most Valuable Chinese Brands

Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
WikiLeaks, Hackers and the Potential of Privacy

Brands need to establish themselves as privacy protectors

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From The Archive

2,334 advertisers spent $17.9 million to sponsor the cyber security keyword group we examined.
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The annual NCAA Division 1 Men’s Basketball Championship generated a record-setting $1.24 billion of national TV ad spending in 2016.
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Super Bowl LI was the second-most cluttered game ever.
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Fans in the US, United Kingdom and China are making good money.
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Latest Stories

Global brands are in a race to claim new customers

Lidl has announced a date for the opening of its first US store.

Expanding 4G services stimulate domestic sales.

Apple saw gains across most global markets.

Americans want to be healthy but they don't trust drug companies.

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