US Insights

Brands

The Top 100 Most Valuable Chinese Brands

Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
March Madness Advertising Generates $1.24 Billion

The annual NCAA Division 1 Men’s Basketball Championship generated a record-setting $1.24 billion of national TV ad spending in 2016.

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WikiLeaks, Hackers and the Potential of Privacy

Brands need to establish themselves as privacy protectors

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US brands dominate through disruption

Of the 2016 BrandZ Top 100 Most Valuable Global Brands, the US claims 49, including the entire Top 10

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Will 365 drive a Whole Foods 180?

Kantar Retail on whether 365 by Whole Foods Market will spur the growth Whole Foods is hoping for

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Game change for rugby

Ignited by Rio 2016, The Futures Company sees explosive, US-fueled growth for the sport by 2026

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From The Archive

Super Bowl LI was the second-most cluttered game ever.
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Fans in the US, United Kingdom and China are making good money.
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This year's Super Bowl could top $445 million in ad sales.
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Capturing the rising Generation Z consumer will require changing strategies for marketers.
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Latest Stories

2,334 advertisers spent $17.9 million to sponsor the cyber security keyword group we examined.

Money is starting to pour into health care ads.

Brands need to establish themselves as privacy protectors

Tencent hits a hat-trick as it tops the ranking for the third year. Alibaba returns to No.2.

Apple and Google face no real challengers.

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