US Insights
Who's using mHealth and wearable tech?

Hardly anyone, as this Kantar Health infographic shows

Digital communications amongst physicians
Colgate winning the early social Super Bowl

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

stadium lights
10 predictions for small business

Women to own half of them within 5 years, crowdfunding and video to become more prevalent

open sign
When a brand runs for president

Trump, Bloomberg, Koch: 2016 offers a look at what politicking can do to billion-dollar brands

Brand on Blackboard Middle
The booming business of cancer

As cancer rates drop, cancer center ad spend is spiking

colorful pills and money
May the Force be with your sequels

Studios in 2015 saw bigger returns on ad spend in promoting sequels over original releases

Star Wars image

Carolina Milanesi is Chief of Research and Head of US Business for Kantar Worldpanel ComTech.…

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J. Walker Smith is Executive Chairman of The Futures Company.

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Jon Swallen leads initiatives into the development of digital methodologies for ad supported onli…

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Elizabeth Wilner is editor of Kantar US Insights.

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Latest Stories

New analysis shows Colgate scoring on novelty, Heinz sausage dogs going viral, many brands still failing on long-term impact

Women to own half of them within 5 years, crowdfunding and video to become more prevalent

Kantar Retail previews Valentine’s Day and Game Day promotions (and likely missed opportunities)

Hardly anyone, as this Kantar Health infographic shows

Kantar Worldpanel ComTech on why strength in both markets is critical to overall brand success

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