Tweeting our favorite pastime

Monitor twitter activity and sentiment about football. Click through to the graphs, maps and word clouds to find out more.

Tweets so far
Tweets today
#deflategate still dominates Super Bowl Twitter buzz

Katy Perry fans willing to put up with a little football

football
Big game, big calories: top five Super Bowl snacks

Poll also finds 75% plan to watch the ads, only 2% watched in advance online

buffalo wings
Tencent, Alibaba new leaders of China BrandZ ranking

Technology category has the highest brand value, contributing 23% of the Top 100’s total value.

BrandZ 2015 One Col
Target says "O no, Canada"

Where Target went wrong in the Canadian market and what's right about its exit

Missed Target

Carolina Milanesi is Chief of Research and Head of US Business for Kantar Worldpanel ComTec…

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J. Walker Smith is Executive Chairman of The Futures Company.

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Jon Swallen leads initiatives into the development of digital methodologies for ad supported onli…

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Elizabeth Wilner is editor of Kantar US Insights.

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Latest Stories

Katy Perry fans willing to put up with a little football

Poll also finds 75% plan to watch the ads, only 2% watched in advance online

Where Target went wrong in the Canadian market and what's right about its exit

Victoria's Secret, T-Mobile, Skittles seeing most positive reax; GoDaddy catching heat

Technology category has the highest brand value, contributing 23% of the Top 100’s total value.

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