US Insights
Snapchat v. Facebook Messenger

Why Snapchat is a marketing fave in the mobile messenger wars

WhatsApp and other instant messenger apps
Fitbit still the belle of the ball

Brand dominates among current US wrist wearable sales with 51.4% market share

fitness band
Trial lawyer on trial lawyer

Local law firms increasingly go negative against national firms in TV ads

Boxing gloves
Galaxy S7 cracks Top 5 for the quarter

Sales data shows that for its latest model, Samsung scores on both specs and promotions

Samsung S7 at Mobile World Congress
JCPenney goes big-box

Department store's move into the home appliance market pits it against entrenched competitors. Here's why it just might work.

TV and money
Game change for rugby

Ignited by Rio 2016, The Futures Company sees explosive, US-fueled growth for the sport by 2026

stadium lights

Carolina Milanesi has left Kantar Worldpanel ComTech. For expert insights on mobile or tech, please…

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J. Walker Smith is Executive Chairman of The Futures Company.

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Jon Swallen leads initiatives into the development of digital methodologies for ad supported onli…

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Elizabeth Wilner is editor of Kantar US Insights.

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Latest Stories

Ignited by Rio 2016, The Futures Company sees explosive, US-fueled growth for the sport by 2026

Thanks to its globally dominant brands, US bucks trend of local brands closing in on multinational competitors

Trump, Clinton, and Americans' uniquely strong belief that politicians must have a moral grounding

Latest results show Trump-preferred "Leave" ahead of President Obama-recommended "Remain"

Department store's move into the home appliance market pits it against entrenched competitors. Here's why it just might work.

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